Custom Branded Oshibori Towels for the World's Finest Hospitality Brands
The only oshibori brand endorsed by Forbes Travel Guide. Trusted by Four Seasons, Ritz-Carlton, Mandarin Oriental, Waldorf Astoria, and St. Regis. A complete private label program built for properties where every detail matters.
Why Private Label Your Oshibori
For luxury hotels, restaurants, and spas, every guest touchpoint is an expression of the brand. A generic oshibori belongs to no one. A private label oshibori belongs to you. Your logo on the sleeve, your scent in the cotton, your standards in every detail. From check-in to the spa, from the tasting menu to the suite turn-down, a custom branded oshibori signals to your guest that nothing here is left to chance.
Where Branded Oshibori Make a Difference
For luxury properties, the oshibori is more than a refreshing towel. It is a brand expression at the most personal moment of guest contact. Here is where a custom branded oshibori quietly elevates the experience.
Hotels & Resorts
A branded oshibori at check-in, on the spa tray, or with turn-down service. The first and last impression of a luxury stay.
Spas & Wellness
A custom scent and your monogram on the post-treatment oshibori. The closing ritual that defines a spa experience.
Fine Dining Restaurants
Your restaurant's logo on a warm sleeve, presented before the tasting menu. A signature opening to the meal.
Private Aviation & Yachts
Your brand mark on the welcome oshibori after a long flight or at the beginning of a charter. A small detail that signals world-class service.
Fully Customizable for Your Property
Every element of a Le Must private label oshibori is designed around your brand. From the sleeve to the scent, your property's identity is what your guest sees, smells, and remembers.
Place your hotel, restaurant, or spa logo on our premium 15g white or black sleeve oshibori. Print in color or in black and white, positioned horizontally or vertically on the white sleeve, or in white on the black sleeve. The result is a refined, brand-perfect detail that integrates seamlessly into your service.
Your property's logo, mark, or monogram printed on the sleeve in color or black and white. Subtle, refined, unmistakably yours.
Your Logo on the Sleeve
White, black, or bronze sleeves. 6g for refined moments, 15g for a more substantial presence. Configured to match your service standard.
Choice of Sleeve & Weight
Choose white tea or orange blossom from our library, or develop a custom signature scent that becomes part of your brand's identity.
Signature Fragrance
Send us your vectorized logo by email and we will return custom design proofs for your approval before production.
Free Design Preview
Order Tiers & Lead Times
Whether you operate a boutique property or a global hospitality group, Le Must private label oshibori are available in flexible quantities to match your service volume. All lead times below are for semi-personalized oshibori on our 15g white or black sleeve.
50 Units
Ideal for sampling, executive lounges, or boutique properties. Delivered by air in approximately 3 weeks.
300 Units
A natural starting point for restaurants, spa departments, and individual hotel outlets. Delivered by air in approximately 3 weeks.
4,800+ Units
Full pallet quantities for hotels, multi-property groups, and ongoing service programs. Standard delivery by sea in approximately 10 weeks, or expedited by air in 4 weeks (additional $0.25 per oshibori).
For fully personalized oshibori (18,000+ units with complete sleeve redesign), multi-year supply agreements, or any custom request, contact us to design a program built around your property.
Why Luxury Hospitality Brands Choose Le Must
Forbes Travel Guide Endorsed
The only oshibori brand endorsed by Forbes Travel Guide, the global standard for luxury hospitality.
Made in France
Produced under ISO 22716 cosmetic standards for traceability, quality, and European compliance.
Trusted by Forbes Five-Star Properties
Used daily by Four Seasons, Ritz-Carlton, Mandarin Oriental, Waldorf Astoria, and St. Regis.
100% Biodegradable Cotton
Dermatologically tested and eco-friendly. A premium, sustainable choice for properties committed to refined and responsible hospitality.
Request a Private Label Consultation
Tell us about your property and we will respond within 24 hours with pricing, customization options, and a recommendation tailored to your brand.
About Le Must Private Label Oshibori
Le Must private label oshibori is a complete custom branding program built for luxury hospitality. Hotels, restaurants, spas, and private aviation operators use our service to place their logo, monogram, or signature design on premium oshibori that are presented at the most personal moments of guest contact: arrival, the meal, the spa treatment, the return to the suite after a long flight.
Le Must is the exclusive distributor of Oshibori Concept, the only oshibori brand endorsed by the Forbes Travel Guide and trusted by Forbes Five-Star properties including Four Seasons, Ritz-Carlton, Mandarin Oriental, Waldorf Astoria, and St. Regis. Every towel is made in France from 100% biodegradable cotton under ISO 22716 cosmetic standards. Signature fragrances include white tea and orange blossom, with weights in 6g and 15g and sleeve colors in white, black, and bronze.
A private label program is built around your brand. Choose the sleeve color and weight that match your service. Print your logo in color or in black and white, positioned horizontally or vertically. Select one of our signature fragrances or develop a custom scent exclusive to your property. The result is an oshibori that no other brand can offer, presented to your guests as part of a service standard you control end to end.
Whether you are a hotel general manager refining the arrival experience, an F&B director elevating service at a Forbes-rated restaurant, a spa director seeking an elevated post-treatment ritual, or a yacht or private aviation operator building a signature welcome, Le Must private label oshibori is built to meet and quietly exceed the expectations of the most demanding guests.
Contact us to discuss custom branding, bulk pricing, and sampling for your property.